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February 2007 Archive
February 14, 2007 —
THE INTERIM IS IN
Time: 9:45
A chief executive departure can rock an organization to its foundation, but by utilizing the services of an interim executive director, a board can take the time it needs to carefully access the organization’s course and to hire its new leader. BoardStar's José Vásquez talks with two guests who have served as interim executive directors in the nonprofit sector: Robert Unkel from Unkel Management and Marketing Solutions, and John Turner from Leaders for Nonprofit Organizations.
February 28, 2007 —
MARKETING THE MISSION
Time: 10:00
Do you want to create a buzz around your cause? Marketing an organization’s mission is key to its success, but a nonprofit may struggle with identifying its true message and how to effectively share that message with the public. Gary Mueller, creative director at advertising agency BVK and founder of SERVE, Inc., a nonprofit advertising and marketing agency, addresses the role of a nonprofit Board in marketing the mission and the Board’s obligation to understand, approve, and support marketing strategy. He is interviewed by Pat Wyzbinski of the Nonprofit Management Fund.
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