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March 2007 Archive
March 14, 2007 —
ADVERTISING THE MISSION
Time: 7:30
A nonprofit does not have to spend great sums of money to engage in an effective advertising campaign, but it should be willing to set clear goals, reframe discussions about its organization’s cause, and utilize innovative tactics for conveying its message. Pat Wyzbinski of the Nonprofit Management Fund discusses ADVERTISING THE MISSION with Gary Mueller, creative director at advertising agency BVK and founder of SERVE, Inc., a nonprofit advertising and marketing agency. In a separate podcast, Pat interviewed Gary about MARKETING THE MISSION.
March 28, 2007 —
PREPARING THE BOARD FOR ITS MEETING — AN EXECUTIVE’S PERSPECTIVE
Time: 9:55
Board meetings are a crucial time for sharing information and for making corporate decisions. Executive Director Kathy Gale of Interfaith Caregiving Network highlights numerous elements contributing to effective meeting preparation — from constructing agendas and summarizing data to supporting the Board chair and the work of Board committees. She is interviewed by Pat Wyzbinski of the Nonprofit Management Fund.
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